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Does your company care about culture?
Successful organizations care about maintaining and improving their organizational culture. Strong organizational culture means company has some customs, values, unwritten rules and basically a...
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Marketing by sharing
Inchoo blog is very popular within Magento community. We get feedback from a lot of people who are interested in Magento or are Magento developers saying our blog is a very useful learning tool for...
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It’s all about people
It doesn’t matter in which industry you are doing business and what exactly you are doing – you do it because of people. Whatever you are doing, your project, organization or company is a part of a...
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Don’t be shy of who you are
You want people to connect your name and overall image with the industry you are working in and become recognizable for the uniqueness of what you do. Of course, you shouldn’t be bragging about your...
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My first year as an Inchooer
It’s been a year now since I have started working at Inchoo HQ. Since that time, I have received a number of questions and comments about how working here looks like and what my job position includes....
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Don’t do all the work
Even if you are specialized and focused i.e. you work in a specific industry and know what your core business is, it is not always wise to do all the work. At Inchoo we specialize in Magento...
View ArticleInbound selling is how Inchoo sells
Inbound selling is a rather new approach in the world of sales. It’s a way of selling where you don’t call or interrupt your potential clients and leads. You acquire them with your inbound and other...
View ArticleWhy would you need a Magento site assessment and pay for it?
We receive a number of inquiries from Magento shop owners who would like some changes and improvements on their Magento stores. Sometimes there are also some issues to be solved, some bugs that need to...
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Go responsive and go for success
There are justified customer-centric reasons for developing your site only for a particular environment (for a certain device type/screen size), but if you decide to go with RWD, you are responding...
View ArticleWhat could the new year bring for your ecommerce business?
There are a lot of ecommerce and other predictions, expectations and announcements for 2014. It’s a fresh start and opportunity for all of us to try to perform better, so we will share a couple of...
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